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PHI AI - MY POCKET COACH
Emotional support, available anytime on WhatsApp.
When you're overwhelmed, stuck in decision fatigue, or your mind won't stop spinning, Phi helps you talk through it so you can move forward with clarity.
Purpose-built on coaching best practices and guardrails.
Explore what's bothering you without fear of judgement.
Takes 3 seconds to get started. No credit cards required.
No new app to download, just say "Hi" on WhatsApp.
WHO PHI IS FOR
You're juggling a lot. We get it.
Phi is for anyone whose mental to-do list never stops growing, and who wants support without adding another thing to figure out.
Working parents
Between bedtime battles, work deadlines, and finding five minutes for yourself - you're doing it all. Phi helps you navigate the chaos so you can enjoy this season.
Solopreneurs & Founders
Every decision feels like it's on you. Phi helps you process decisions, clarify priorities, and move forward with confidence - without the burnout.
Seeking self-development
You want to grow, but daily life keeps getting in the way. Phi helps you connect your intentions to real, right-sized steps you can actually take.
HOW PHI IS DIFFERENT
Talk it through, whenever you need to
Even with everything on your plate, you deserve to enjoy your life.
But when you're overwhelmed, stuck in decision fatigue, or second-guessing yourself enjoyment feels impossible. That's where Phi comes in. Phi is there when you need to sort through what's happening. Maybe not right during the chaos, but just before or just after, when you're trying to understand what happened and what you can do next or do differently.
Phi is designed as a mindset coach to help you find clarity in your spinning thoughts, name your intentions, and identify next steps that are aligned with your intentions and level of energy at any given moment.
Late night overwhelm
The baby won't sleep, you're exhausted, and your mind is racing. Talk to Phi while rocking them back to sleep.
Decision fatigue
Stuck between three options and can't think clearly anymore? Phi helps you sort through what matters most.
Stuck in an ongoing loop
Iterating on the same presentation for the nth time? Phi helps you see what's actually holding you back.
Pre-event nerves
Family gathering coming up and you're already anxious? Process it with Phi before you go so you can enjoy it.
Daily personal intentions
Want to show up as your best self today but not sure where to start? Quick check-in with Phi to ground your intentions.
Phi is created by a Certified Life Coach and Founder of 9 coaching. It goes beyond generic AI and is designed with a structured & proven coaching methodology that helps you:
Understand what's really going on beneath the surface
Reframe the situation and clarify what you actually want
Co-create meaningful, right-sized next steps
Phi doesn't replace your judgment, friends, or therapist; but it's here for you, as your AI ally, supplementing your support system and helping you find clarity from one moment to the next.
Whether you chat for 5 minutes or 45, Phi adapts to what you need in that moment.
WHY WHATSAPP?
Because convenience matters.
Support that fits into your life - not the other way around.
Already in your pocket
No app download. No login to remember. Phi lives where you already talk. Open the chat and share your thoughts.
Voice or text, your choice
Talk it out while folding laundry, or type while waiting for the kettle. However works for you.
Pin it for instant access
Pin your Phi conversation to the top of WhatsApp so it's always one tap away when you need support.
Privacy and security best practices
End-to-end encrypted. Use the chat lock feature to keep your conversations private on your phone.
TESTIMONIALS
Real people, real breakthroughs
From midnight meltdowns to morning smiles - here's what people are saying.
"Phi helps me regularly make sense of my thoughts and be present with my kiddo. Simply enjoying moments and allowing myself to design the day in a way that feels true to me."
"Talking to Phi, I felt seen and heard in way that is very hard for me to feel. Unlike how other people give you advice on how THEY do things, Phi really tries to find recommendations that works for you as a person."
"Phi helped me ground myself before talking to a coworker who was constantly flip flopping. It helped me go from being really frustrated to seeing a path forward for resolution—and it worked!"
FAQ
Questions?
Everything you need to know to start your journey with Phi.
Click "Start Free on WhatsApp" and you'll be connected instantly. Just say hello, share a bit about yourself, or try: "I need help with a decision" or "I'm feeling really overwhelmed and don't know where to start."
Phi takes it from there.
That's it!
7 days completely FREE! After that, just $12.50/month—that's 50% off our regular price as a special New Year launch offer. Cancel anytime by typing "unsubscribe" or through your Stripe link. No questions asked, no hassle.
Yes. Your conversations are encrypted and stored securely using industry-standard security practices. Conversations are monitored by Phi AI Inc. for quality and to improve Phi's coaching, but we never sell your information to anyone. For complete details, see our Privacy Policy.
Phi is designed for adults 18+ experiencing overwhelm, decision fatigue, or mental spinning - including working parents, solopreneurs, founders, and anyone seeking personal growth.
The more you share with Phi, the more it will be able to provide personalized recommendations and aligned emotional support. If it recommends something that does not resonate, let it know and it will keep iterating with you until it finds something that truly resonates.
Using the mic is a great way to share what's on your mind without having to worry about summarizing it as you type.
Yes! Phi has built in memory so it can keep your context as it provides recommendations. It's also fun to ask it to summarize what you've talked about or even to reflect back to you what you shared has worked for you in the past.
No, Phi is an AI-powered tool designed to help you explore your thoughts and gain clarity—it's not a replacement for professional coaching, therapy, or medical care. Think of it as a supplement to your existing support system, not a substitute.
If you're dealing with serious mental health concerns, please reach out to a qualified professional. Always use your own judgment when applying insights from your conversations with Phi.
For full details, see our Privacy Policy and Terms of Service.
Phi is purpose-built for coaching with structured methodology and guardrails. It is designed to be introspective and help you navigate decisions and overwhelming moments in a way that feels true to you, without jumping to generic "7 tips and tricks".
Aida Benkirane, a Certified Life Coach and former corporate director who burned out after returning from maternity leave. She built Phi to provide the accessible, judgment-free support she wished she'd had. You can read more about her coaching practice here: https://9coaching.co.
MEET THE FOUNDER
Hi, I'm Aida, and I built Phi for us
I'm a Certified Life Coach, mama, and former director who burned out trying to do it all perfectly. After my maternity leave, I realized I needed a different approach - one that honored both my ambitions and my real-life goals.
That's where my coaching practice was born. First, as 1-on-1 coaching practice (9 coaching), and then supplemented by an AI agent trained on my framework (Phi).
I built Phi because I know what it's like when your mind won't stop spinning, when every decision feels heavy, and when you just need someone (or something) to help you find clarity without judgment.
I believe AI, within a clear scope and guardrails, can genuinely improve our quality of life. Not by replacing our friends, family, or therapists - but by being there in the everyday moments that trip us up.
Phi is part of my support system, and now it can be part of yours.
Aida Benkirane
Founder of Phi AI Inc. and 9 coaching
Certified Life Coach
B. Eng + M. Sc + Former Director in Energy Sector
Ready to see past the mental noise and enjoy life?
Try Phi FREE for 7 days on WhatsApp. No commitment, no download, no pressure. Just support when you need it.
Free trial for 7-days. No credit card required.
Takes 3 seconds to get started. Available 24/7.
CONTACT
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Questions? We'd love to hear from you.
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