PHI. MY POCKET COACH
Emotional support, right when you need it
When you just wanna talk it out, without feeling judged or being a burden, Phi is trained to listen.
Built with working parents in mind
You know those moments where all the demands and expectations are rushing at you?
It takes a village, Phi can be part of your support system. Phi is an AI Conversational Agent custom-built to help you make sense of your context, understand your goals, and take right-sized steps aligned with your intentions.
In-app microphone
So you can talk to Phi while rocking baby to sleep.
Coach trained
Built and prompted to be supportive and introspective.
Anonymous & secure
This way you can share what's on your mind and in your heart.
Easy to use
Phi is here to help you navigate the ever-changing demands of parenting, working, socializing, and more with a very simple to use interface.
The kiddo routine not working anymore - talk to Phi. Tired of iterating on that same presentation - talk to Phi. Nervous about the gathering with your parents - talk to Phi.
Sign up & test the app for free!
If you want to get past that "functional but super stressed" feeling and enjoy this season of life, sign up to try talking to Phi.
The app is currently in Beta Testing, anonymous and free to use. All data will be deleted after the testing period.
TESTIMONIALS
With Phi, show up as your best self
Even in it's Beta version, Phi has helped countless parents find the clarity they need to enjoy this phase of their life.
Phi helps me regularly make sense of my thoughts and be present with my kiddo. Simply enjoying moments and allowing myself to design the day in a way that feels true to me.
Talking to Phi, I felt seen and heard in way that is very hard for me to feel. Unlike how other people give you advice on how THEY do things, Phi really tries to find recommendations that works for you as a person.
Phi helped me ground myself before talking to a coworker who was constantly flip flopping. It helped me go from being really frustrated to seeing a path forward for resolution - and it worked!
MEET PHI's FOUNDER
Hi, I'm Aida
I'm a Certified Life Coach, mama, and ex-director in the corporate world. After returning to work from mat leave, I found myself stretched thin and burning out.
I realized I needed a new way to approach this beautiful phase of my life.
That's where Phi started to take shape.
Read more about me here: https://9coaching.co/#aboutme
Aida Benkirane
Founder of Phi AI Inc. and 9 coaching
Certified Life Coach
B.Eng + M.Sc + Former Director in Energy Sector
Join our Beta Testing!
Test Phi for free. Sign up to receive the link.
CONTACT
Get in touch
If you have any questions, would love to get in otuch. Sund us a note!
© 2025 Phi AI Inc. All rights reserved.
